Zoos Victoria hero image. This is a billboard with 2 frogs sitting on a vine covered log, and the programs mission "Fighting Extinction" above them

Brand Identity & Brand Strategy


Zoos Victoria is already a world class zoo in the mission for conservation and a leading authority in research towards helping protect species and environments. The refresh of this organization will be focusing on supporting Zoos Victoria’s public perception as not just a zoo but a conservation organization at the world class while also bringing a strong sense of identity that speaks to communities around the world by representing who they are and the animals they aim to protect.



(Design Study)

Zoos Victoria is already a world class organisation in the mission for conservation and a leading authority in research towards helping protect species and environments. The refresh of this organization will be focusing on building Zoos Victoria’s public perception, as not just a zoo and highlighting its conservation efforts, while also bringing a strong sense of identity that speaks to communities around the world by representing who they are and the animals they aim to protect.



(Design Study)

Zoos Victoria is already a world class zoo in the mission for conservation and a leading authority in research towards helping protect species and environments. The refresh of this organization will be focusing on supporting Zoos Victoria’s public perception as not just a zoo but a conservation organization at the world class while also bringing a strong sense of identity that speaks to communities around the world by representing who they are and the animals they aim to protect.



(Design Study)

Zoos Victoria is already a world class zoo in the mission for conservation and a leading authority in research towards helping protect species and environments. The refresh of this organization will be focusing on supporting Zoos Victoria’s public perception as not just a zoo but a conservation organization at the world class while also bringing a strong sense of identity that speaks to communities around the world by representing who they are and the animals they aim to protect.



(Design Study)

Zoos Vic logo mockup, with a stylised frog sitting on a log
Zoos Vic logo mockup, with a stylised frog sitting on a log, in black
Zoos vic logo mockup on a canvas tote bag, hanging against a deep green backdrop
Zoos vic logo mockup on a canvas tote bag, hanging against a deep green backdrop
Zoos vic 3 split billboards mockup on a overgrown wall. Features images of a gorilla and a jaguar, witth the center billboard showing the zoos vic logo and where to vist to find more.
Zoos vic log mock up on a bucket hat
Zoos vic log mock up on a bucket hat
Zoos vic logo, with images of wildlife on flag poles
Zoos vic exhibition ticket to Weribie zoo.
Zoos vic exhibition ticket to Melbourne zoo
Zoos vic exhibition ticket to Weribie zoo.
Zoos vic exhibition ticket to Melbourne zoo
Zoos vic billboard advertisement mockup.

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Vic, Melbourne 3000

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/ Facebook

/ LinkedIn

02

Vic, Melbourne 3000

03

/ Facebook

/ LinkedIn

02

Vic, Melbourne 3000

03

/ Facebook

/ LinkedIn