PIca hero shot of a crowded event, with the pica waveform logo in the middle

.Brand Identity & Brand Strategy


Brand Identity & Brand Strategy


.Brand Identity & Brand Strategy


The Port Melbourne Industrial Centre for the Arts (PICA) is a creative hub Located in a converted industrial building, it supports a wide range of artistic practices visual arts, performance, sound, and installation by offering room to create, collaborate and experiment. PICA plays an important role in the local arts ecosystem by fostering innovation, hosting events and exhibitions, and making the arts more accessible to the community.



(Design Study)

The Port Melbourne Industrial Centre for the Arts (PICA) is a creative hub, located in a converted industrial building. It supports a wide range of artistic practices visual arts, performance, sound, and installation by offering room to create, collaborate and experiment. PICA plays an important role in the local arts ecosystem by fostering innovation, hosting events and exhibitions, and making the arts more accessible to the community.



(Design Study)

Pica waveform mockup logo in different colours
Pica lbillboard with logo and arms dacing in stylised colours
Pica lbillboard with logo and arms dacing in stylised monochrome
Pica poster mockup with fluid colours shifting behind the waveform ogo
Colourful Pica mockup drinks can with wavy colourful lines in the background
Pica employee name tag mockup
Pica billboard mockup with stylised dancing below the logo.

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Vic, Melbourne 3000

03

/ Facebook

/ LinkedIn

02

Vic, Melbourne 3000

03

/ Facebook

/ LinkedIn

02

Vic, Melbourne 3000

03

/ Facebook

/ LinkedIn