Brand Identity & Brand Strategy
Packaging Design
Web development
Due to the growing cost of living, a statement needs to be made about the cost of a simple meal for the average person. Not to mention the average university student. Beans is a start-up brand for a YouTube show that looks to take a fun approach to the economy’s issues, and in the meantime, while the communities unify on this issue, it will bring its episodes and menus using the most affordable ingredients available, like beans.
Drawing from rebellious industrial design styles utilised by companies such as liquid death, BEANS challenges the traditional approach to brand marketing. From the art deco inspirations to the grungy youtube aesthetic, the branding seeks to create a down to earth yet hopeful addition to the grocery isle.
Brand Identity & Brand Strategy
Packaging Design
Web development
Project Overview
Due to the growing cost of living, a statement needs to be made about the cost of a simple meal for the average person. Not to mention the average university student. Beans is a start-up brand for a YouTube show that looks to take a fun approach to the economy’s issues, and in the meantime, while the communities unify on this issue, it will bring its episodes and menus using the most affordable ingredients available, like beans.
Drawing from rebellious industrial design styles utilised by companies such as liquid death, BEANS challenges the traditional approach to brand marketing. From the art deco inspirations to the grungy youtube aesthetic, the branding seeks to create a down to earth yet hopeful addition to the grocery isle.